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ups in Germany: What is the franchise's founder is important

German Franchise Association identified the 15 most important criteria for potential franchisees

The three key criteria for founders, are interested in a partnership with the provider of a franchise system are:

1. unique selling proposition and future orientation
2. support during the partnership
3. participation in the site selection

This is the German Franchise Association determined with a poll of some 100 franchise interested in Fairs and Chamber of Commerce events in November and December 2009.

The criterion "ability to open additional locations in the future" at No. 13 in the charts for a second site theme is represented.

also Torben L. Brodersen, CEO of DFV eV, was surprised at the desire of the Participation in site selection. "Sooner rather a classical problem of the franchisor. Our survey results show, however, that it would-be entrepreneurs is important to identify with the site." Said Brodersen.

Read more about the survey of DFV franchiseverband.com .

Who or what helps with site selection?

The results of this survey shows how important the question of location is now for the franchisee.
What options but he has a decision for or against a site proposed to be taken?
What criteria should examine very closely?

An answer to the franchisee in "Online Site-check ", the only previous on-demand site analysis with sales forecast.
The online site check will be illuminated main location factors, the focus is in examining the viability of the project in terms of customer and revenue potential.
Instead of just unintelligible data, eg for view of purchasing power on cards, concrete sales forecasts are calculated using scientific methods and processed into easy to understand illustrations.
Instead of a barely quantifiable frequency indicator is a purchasing power flow as a measure of the additional pedestrian flows calculated, in €, so the franchise founder concrete ideas about the performance its potential site gets!

Test Check the online site for free!

Try the online site Check out obligation! Take part in the action of the founder coupon and receive free encyclopedia a site analysis to the value of 199,00 € (including VAT, the basic package). If interested, you can then heavily discounted upgrade to the Plus package.

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10 steps to be followed in site analysis and site selection

challenge siting

Finding a business location, is a complex challenge.
Many factors must be considered to be a reasonable and before meet all sustainable location decisions. These so-called local factors play a decisive role for the choice of location whether your business succeeds or not.

Important location factors:

• procurement-oriented factors (eg public transport for the delivery of goods)
• work-oriented factors (eg, labor market indicators)
• tax-oriented factors (eg trade tax)
• infrastructural factors (eg education facilities on site)
• sales-oriented factors (the for example, potential customers, sales forecasting, purchasing power, competition)

sales-oriented location factors are of particular importance

basically have to turn out for a reasonable choice of location all these local factors is positive, are of particular importance, however, the sales-oriented location factors, there is no adequate customer and revenue potential at the site a successful business not be possible.

The purpose of a site analysis should therefore be primarily to review the viability of a site for your chosen business model.

should be 10 steps up to potential customers and revenue forecast

following 10 steps to make, the sales-oriented location factors as accurately as to identify possible

1. Define clearly your business model . What goods or services you offer exactly? Are dependent on this example, the size of the catchment area or the determination of the competitors.
2. Think about which way your future customers are willing to walk or drive to visit your business. This is usually highly dependent on what you offer. For the daily needs of the customer will accept no more than 10 minutes walking time, for the long-term needs are also 30 minutes or more driving time accepted. This willingness of your future customers determines the size for your catchment area.
3. Determine the customers and potential market volume for your services within this catchment area. You will need information on population and purchasing power as of the districts or so-called living quarters within your catchment area. You know, first, how many customers you attract a whole. Second, you can combine the figures of your core product lines and core services with the purchasing power and calculate then the total market volume, which is the "cake" you have to share with your competitors.
4. Find out your competitors . Competitors are companies that the same core product lines and core services as you offer. You should select not only the competitors within your catchment area, but also those that are further away, as will a customer who lives on the edge of your catchment area, also in the opposite direction, ie out of your catchment area out, can achieve the desired performance at obtained.
5. you qualify your competitors. Larger competitors practice in general of a major attraction to the customer and get greater market share. Therefore, you should retail space research of competitors and the weights accordingly.
6. Now compute on the basis of Competitive analysis, what proportion of customers and purchasing power you can post up, so your projected market share .
7. your customers forecast : Multiply the market share with potential customers from step 3 Now you know how many customers come to you about the question.
8. The revenue forecast : Multiply the market share with the market volume in step 3 Now you are almost there! Because you know now about how much revenue can reach your business. However, this is only the transaction which is caused by the residents within its catchment area. Examine, for example a location in a 1A-position, ie in an area is visited heavily by customers from outside, the frequency also crucial.
9. The spending power : A reliable measure of the frequency is the so-called "centrality". This difference between the purchasing power of residents and the actual revenues are known. That is, you know it, how great will be the flow of purchasing power through the coming of customers outside the planned site. This data can be obtained for the same districts or residential neighborhoods.
10. combine the results of the steps eight and nine, and thus obtain a forecast of your future total annual turnover . Note , However, that such a calculation makes no difference in the way of management. With the appropriate commitment in the conquest of competition, for example, by selective use of advertising in the areas of potential competitors, your sales will increase significantly!

Such a determination of sales-oriented location factors provides you with the basic data of the number part of your business plan and therefore as important arguments for the bank call.

The results of location analysis in the banking

conversation is precisely the question of location thus plays a major role in negotiations with banks. The lender wants to know how reliable are the figures on which the Business Plan building. A simple counting of pedestrians or non-quantifiable indicators frequency range is not safe, nor to look only at the population or purchasing power figures for the entire community.
The financing bank will require, however, that the results of location analysis, an objective, transparent and reproducible interpretation of the actual market situation.
be occupied Therefore, the revenue forecast is accurate and reliable than calculative basis for the foundation funding.

With the above ten steps you will succeed in this proof.

Who or what can I help?

course it is somewhat complicated, on the drawing board all the above steps yourself to make. Furthermore, the necessary for a valid calculation data are not easy to get and not easy to evaluate.

But there are now with the "Online Site Check an Internet service that takes care at an affordable price, these difficult steps.
need to use this service to www.standortanalyse.biz For these ten steps only less than 30 minutes to get a full site analysis of the type described above.

particularly suitable for the franchise business

The service is suitable for both the franchisee , der sich selbst informieren möchte, wie auch für den Franchisegeber , der solche Analysen für seine Partner bereits im Vorfeld ausführt.
Beide Gruppen zählen bereits zu den Kunden des "Online Standortcheck".

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START-Messe in Essen

START, die Messe für Existenzgründung, Franchising und junge Unternehmen.

 Sie finden die gb consite GmbH, den Spezialisten für die Standortanalyse und Anbieter des " Online Standortcheck " am 13. und 14. November 2009 am Stand des Deutschen Gründerverbandes (D44).

Der Deutsche Gründerverband (dgv) verfolgt das Ziel, als starke Gemeinschaft to ensure the greatest success for entrepreneurs and young entrepreneurs. The nonprofit organization does politically strong company for all the needs of entrepreneurs, business succession and young. The aim of the service company
(sdgv), it is also to increase the continual expansion of economic cooperation to the benefit of the members felt, lasting and permanent.

The gb consite GmbH of the partners is around the topic of market and site analysis and supports the dgv and sdgv as an expert for all questions about site selection, site assessment and site decision.

Be well surprise in Essen in the Action Fair!

opening times:
Friday: 09.00 - 17.00 clock
Saturday: 10.00 - 17.00 clock
Venue: Messe Essen
(Norbert Strasse 2, 45131 Essen-Rüttenscheid)

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Founder's Chamber of Commerce Hanover

On 7 November 2009, in Hanover on 13 Mark of the Founder's Chamber of Commerce held.
gb consite, the provider of the "Online Standotcheck is represented with its own stand and is looking forward to your questions about online location analysis.

The Founder's offers numerous presentations by experts, establishing an information services to exhibitors, their performance Align particular start-ups.
also offers a marketplace of ideas the opportunity to learn about a variety of different paths to independence.

see the state of gb consite GmbH on the ground floor, next to Lexware or across from People's Bank and Savings Bank. The event is open from 10:00 bis 15:45 clock clock.

Be surprised by the action of the exhibition gb consite GmbH!

IHK Hannover
Schiffgraben
49 30175 Hannover
www.ihk-startup.de

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FREE site analysis for new businesses.

The nationwide day of action for CCI-ups on "start-up financing in turbulent times -. know what it takes "away the gb consite GmbH vouchers for data-based location analysis with the" online site check "to start-ups

related to this action on 4 November 2009 at many Chamber of Commerce locations lectures and seminars will get there. participants free information about public support and tips on financing.
The gb consite GmbH would like to support that day start-ups and a gift on this occasion, a voucher for a basic package of innovative location analysis to all entrepreneurs, who on November 4, 2009 between 17:00 and 21:00 clock for the "Check online site" in www.standortanalyse.biz register *.

is precisely the question of location often plays at the bank meeting a significant role. The lender wants to know how reliable are the figures upon which the business plan. A simple counting of pedestrians safe is not enough, nor to look only at the population or purchasing power, for a community.
The financing bank will require, however, that the results of location analysis are objective, transparent and reproducible.
be occupied Therefore, the revenue forecast is accurate and reliable than calculative basis for the foundation funding.

The "on location check" delivered before especially with its data-driven potential customers and sales forecast this reliable basis for starting from the planned site and various site factors in the catchment area to get to the business plan and therefore for the Bank call elementary numbers.

with the results of site analysis report we have a comprehensive compilation of the most important characteristics of a location for the proposed transaction, to the extent such a way as recommended by the Chambers of Commerce.
information on methodology, the supported business models and the various packages and prices is available on the website of the gb consite GmbH

* full registration with all Data address, telephone and email required.


gb consite GmbH
mid-Straße 58 85764 Oberschleissheim near Munich

Phone: 089/30905297-0
Fax: 089/30905297-9
http://www.standortanalyse.biz

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self-service bakeries: a further 170 shops within the next three years

According to the impulse current study of the 100 best franchise systems in Germany, particularly the self-service bakeries on the rise.

With pastry in fifth place, back-Factory located at number 21 and Mr. Baker at number 40, the young and expanding franchisors in the rankings improved from the previous year.

plan Together, these systems to open another 170 locations over the next three years. How to read

impulse.de , the study is based on a survey of the franchisor and the German branch of internationally active franchise systems. The evaluation in twelve different categories will be based on company data (seven categories) and expertise (five categories) of the impulse-editors as well as Hubert Boehm (Owner of Franchise Consulting Syncon, Munich, Germany), Heinz Klandt (European Business School, Oestrich-Winkel) Felix Peckert (franchise consultant, Bonn) and Reinhard Wingral (franchise consultant, Eckernförde). New to the team of: Marco Hero (Attorney and partner of the firm Tigges, Dusseldorf).

With such an expansive strategy in a saturated market of buyers such as trade in bread and pastry-based, objective and informative site analysis are particularly important.
the only way to find out whether the competitive pressures in the catchment area will not be too high, according to market shares for its own, the new site available.

The "Check online site" of the gb consite GmbH can be focused on the analysis of future bakery locations, as the assortment of bread and bakery products (As well as other retail assortments) explicitly available for analysis.

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Expo Real - Retailers on the rise

retail wins at Expo Real in importance
According to the "Giessen indicator" of the retail sector on the international commercial real estate fair Expo Real won heavily in Munich in importance.
A growing number of global retail chains put out now on the largest European commercial real estate trade fair to find partners and areas for their expansion strategies. This also confirms
"Trade":

positive balance among representatives of the retail industry
the representatives of the retail industry on the fairgrounds no sign of distress was identified: "It was our first time and are fully satisfied," would have welcomed such as the level of the organic market operator Alnatura.
Edeka, Rewe, Lidl, dm drugstore and Fressnapf were also represented with their own stands in Munich to find suitable land for their expansion. On a joint stand of Hillemeyer homes would now be held for the fourth consecutive year, the concepts Doc Morris, Mäc / greed, Rossmann and Ernsting's Family Court.

Positive results and the real estate agents
And also on the retail specialized real estate agents you would have given a positive vote ". The reduced visitor and exhibitor feedback was felt, but that has not the show harmed the contrary, the crisis, the Expo Real was good," would have approximately the at Lührmann for Hire competent managing partners Guido Kleinschmidt said. "The Expo has again become a successful job fair. Fewer visitors, but for more contacts with substance. "

Read has more on Giessen-anzeiger.de and derhandel.de

calls for site analysis at the fair
also the author of this blog the fair all three days and visited with many members of the retail and real estate industry many interesting discussions about the out site analysis .
The response to the service, the online site check "was with all interlocutors consistently positive, although it became clear that retailers and service providers who primarily rent properties in 1A locations of major German cities, create for site analysis, different standards than, say retailers who preferred or rent in retail locations.
former is to use less sales potential-oriented analysis, but analysis of the micro market including the pedestrian flows, the specific shop fronts, the adjacent shops and rental prices.

for everyday use products specially suited
The character of the sales potential-oriented analysis of the " Online Site Check " met in particular with representatives of the retail trade in goods of daily demand of interest because the turnover of this division in large part from the residents in the catchment area to recruit.
also positive response was "The online site check" for real estate agents specializing in retail, especially because this site contains a wealth of information analysis, which enhance a clear exposé and usually only with difficulty and are time consuming to obtain through individual research. In particular, the low price of the site analysis was appreciated.

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site analysis on the web now and Light Package

The variants of the online site Check been added to the light package, a very good offer for entrepreneurs, consultants, Imoobilienmakler, etc. on the basic site evaluation.

This package is ideal for those users who want to quickly and easily make an object-oriented analysis without knowledge of the competitive situation. The result is a site analysis that calculates all potential customers regardless of the competition and as a general Location suitability documented ( there on that site at all enough potential customers? ).

The package is obviously simple to use, since virtually no knowledge of the market is required, which means you need only for an object or the commercial property planned business model and the address are specified, the results report can be generated automatically without further input .
application scenarios:

• As Estate Agents can you do proactively to potential buyers of commercial property location checks and attach the exposé. Your customer receives comprehensive information on market characteristics, a potential customer forecast and information on key customers and potential partners magnet
• As consultant You can check the online site to include in your portfolio and advice without having to first create competition for your clients location analysis.
  About the upgrade function to the base or Plus package can later individual analysis will be refined and upgraded
• As entrepreneurs you can first assess any financial risk, the basic site suitability and, if positive, also upgrade to a higher quality package perform

The Light package is erhältich for € 119.00 including VAT price scale lungs for multiple purchase are also Our offers.
Detailed terms of reference for the light package and to the to the packages base and plus you get to the page " Light, Basic, Plus package " and in the Prices on the website of the gb consite GmbH

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Hamburger Budnikowsky drugstore chain opened a franchise, the online pharmacy

The drugstore chain has opened in Hamburg Budnikowsky its first franchised pharmacy. This franchise model will take the chain in the pharmaceuticals market. The privately held company cooperates directly with independent pharmacies and will in the long term about 30 to 40 partner pharmacies in the north of Germany in a Network merge. Budnikowsky itself has 125 branches in the Hamburg area.

Read more about this under franchiseportal.de

Budnikowsky follows a franchise-based way to perform than previously regional drug store chain operating in an additional market segment and extend its sphere of influence. Here again, the rule of the pharmacy industry that in addition to membership in a powerful network, especially the location and design of the site is central to the future success.
thereto can also have long-established pharmacy locations measured. The conversion process runs

in the pharmacy market - if it can be used for choose? To fit with an existing pharmacy location for the future of the pharmacy market to be, it is advisable to regularly check with a site analysis the site conditions to determine their changes and to analyze possible in advance of potential market changes. An appropriate analysis tool is the "Check online site, with what can be calculated for a location different competitive scenarios and associated revenue changes.

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Check site has been improved and expanded

The online check site, the site analysis on the internet, at the same favorable Prices again some interesting new features.
The suggestions to improve functions, we often owe you, our customers, but we would like to thank you!

We expect the following changes in the details:

• show the number of inhabitants in the catchment area is already in the free preview, this is a preliminary evaluation of the watershed, or a vote on your objectives possible
• additional options for report generation (selection of the template, limiting the frequency bearer)
  
• clickable map of results and list all your information, the forecast strongest and weakest part of land in the catchment area:

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Already now we want to draw your attention to the upcoming new features of the next version:

• simpler, clearer and more comfortable entry of competitors or acquisition of proposals for competitors, that checks the quality of results
  
• Further improvement of the outstanding competitor and customer proposals magnet
• introduction of a more favorable light package without competitive analysis, that can be carried out without knowledge of the competition, in addition there is an upgrade option on higher value packages are
  

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For consultants, chain stores, franchise type, etc., gb consite GmbH offers the option of the report with custom colors and logo, and the company logo
issue. This matching service is offered for one-time EUR 199,00 (excl VAT).
The layout is then indefinitely for the client and any number of his staff available.
is associated additional permission for the Report to their customers or partners to sell.

Click here to access the online site check and immediately from the improvements to benefit!

Our site see in addition to the online help within the service

• a table of fees
• a step by step guidance on the content and process to our service
• an explanation of the methodology of our forecast model
  
• two full reports of results with one example of site analysis for retail and hospital services
• customer feedback site for online Check
  

you have any questions about the online site check? We are there on week days from 9:00 till 18:00 clock for you.

Kind regards, Your Team the gb consite GmbH

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Mrs.Sporty open another 10 franchise locations in September 2009

The Women's Sports Club Mrs. Sporty expanded further and opened in September 2009, ten new franchise locations including Ennepetal, Paderborn, Dorsten, Berlin, Hamburg and Würzburg. Also, for October are already announced a number of franchise startup. In addition to open in the coming weeks, new clubs in Austria its doors.

Read more at franchiseportal.de

According to the plans of the company's growth from Mrs. Sporty is far from finished. Over 300 sites already exist, but there are over 1200 sites in are Germany, Switzerland and Austria.
Each of these locations can write his own success story - if the conditions are right! And they must be analyzed individually for each site. is help in verifying the customer and revenue potential of a site it through the Internet service online site check. Especially in the review of a variety of potential sites and you benefit from the speed and the low package price of this online site analysis .

information, samples and pricing analysis, see http://www.standortanalyse.biz

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The 10 success factors of Existenzgündung

implement 's own ideas and ideas into a separate company to be, a dream of many people. The example of a flower shop as the portal to the horticultural Gabot the 10 key success factors into business. Using this list can be checked whether the basic conditions necessary for a successful own businesses:

1. A willingness to Success: Are you willing to work 50 or 60 hours per week, and first to give up entertainment and travel. This is only possible if the family is behind the project.
2. Consolidate confidence: Only those who believe in themselves, became widespread. These include Optimism, vision and faith in the future.
3. promising business idea: consider your business idea has its own strengths and weaknesses and to keep the market and competitive situation in mind. The decisive factor is the orientation to customer needs.
4. business plan: The business plan shows in advance, what are the strengths and weaknesses of the proposed business startup. Successful founder therefore fit the plans continuously to the latest developments.
5. financial and liquidity planning: income and expenditure of the operation must be carefully planned and monitored. Take into account an appropriate start-up phase you can react quickly to financial constraints.
6. Marketing: You know your market, competition and the desires of your customers. They have a clear pricing policy and know how to engage your customers.
7. identifying market gaps: even in traditional and mature markets to niche markets can be identified. Friendly interaction with customers, good advice and a comprehensive range of services are, ultimately, market niches and success factors for many ups
8. cooperation. Customers want "all" under one roof, but hardly a florist or a florist in all fields peak. Here, the cooperation with plants that complement your own service offering makes sense.
9. Personal: A business needs motivated employees. Success factors are the following: regular information to your employees, delegation of tasks and a performance-oriented on the payment.
10. advice: Independent florists have to be all-rounders:
    artisans, sellers, buyers, calculator, advertising expert, personal chef. The Chamber of Commerce and trade associations offer here a wide range of services. Moreover there are many freelance business consultant.
    

Source: gabot.de

The list of success factors For many companies still to be completed by a careful choice of location. All companies operating location relative to a retail shop and depending on customer visits are
should pay most attention of site selection. Help of a qualified assessment of sites provides the "Online Site Check to forecast the future with which entrepreneurs
customer base and potential revenue for the offered product ranges and so chosen a suitable location can.

More information about Internet-based site analysis, visit http://www.standortanalyse.biz

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on the previous month sales rise in German retail sales in July

Sales in the German retail in July increased significantly compared with the previous month. Like the German Bundesbank announced on Monday that sales rose without vehicle sales in constant prices by 0.7% over the previous month. This was the preliminary estimate of 1 September confirmed. Compared with the previous year, retail sales fell in July by 0.8%, while had been provisionally identified a decrease of 1.0%.

Source: manager-magazin.de

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in German retail falls again in July 2009

was

According to preliminary results of the Federal Statistical Office (Destatis), sales of retail trade in Germany in July 2009 nominal 2.3% and 1.0% in real terms lower than in July 2008. Both months were both 27 sales days. The results for July 2009 was calculated from data from seven states, in which approximately 76% of sales are made in the German retail market. Compared to the previous month, sales rose in July 2009 taking into account seasonal and calendar effects, nominal and real terms by 0.1% to 0.7%.

The retail sale of food, beverages and tobacco products began in July 2009 in nominal terms 0.9% and 0.1% in real terms by more than in July 2008. Here at the supermarkets, hypermarkets and supermarkets in nominal terms 0.9% and 0.4% in real terms was issued as the same month last year, when Retail trade with food sales were up 2.1% in nominal terms and 2.9% lower in real terms.

was in non-food retail in July 2009 in nominal terms (- 2.4%) and real (- 1.5%) less implemented in the same month last year. In this area, only the retail Amount of textiles, clothing, footwear and leather goods for a nominal and real increase in sales compared to July 2008 (by 2.3% and 2.2%).

In the first seven months, from January to July 2009, the German retail sales fell in nominal terms 2.3% and 2.0% in real terms over the comparable period last year.

Source and further Informationen: Destatis