challenge siting
Finding a business location, is a complex challenge. Many factors must be considered to be a reasonable and before meet all sustainable location decisions. These so-called local factors play a decisive role for the choice of location whether your business succeeds or not.
Important location factors:
- procurement-oriented factors (eg public transport for the delivery of goods)
- work-oriented factors (eg, labor market indicators)
- tax-oriented factors (eg trade tax)
- infrastructural factors (eg education facilities on site)
- sales-oriented factors (the for example, potential customers, sales forecasting, purchasing power, competition)
sales-oriented location factors are of particular importance
basically have to turn out for a reasonable choice of location all these local factors is positive, are of particular importance, however, the sales-oriented location factors, there is no adequate customer and revenue potential at the site a successful business not be possible.The purpose of a site analysis should therefore be primarily to review the viability of a site for your chosen business model.
should be 10 steps up to potential customers and revenue forecast
following 10 steps to make, the sales-oriented location factors as accurately as to identify possible- Define clearly your business model . What goods or services you offer exactly? Are dependent on this example, the size of the catchment area or the determination of the competitors.
- Think about which way your future customers are willing to walk or drive to visit your business. This is usually highly dependent on what you offer. For the daily needs of the customer will accept no more than 10 minutes walking time, for the long-term needs are also 30 minutes or more driving time accepted. This willingness of your future customers determines the size for your catchment area.
- Determine the customers and potential market volume for your services within this catchment area. You will need information on population and purchasing power as of the districts or so-called living quarters within your catchment area. You know, first, how many customers you attract a whole. Second, you can combine the figures of your core product lines and core services with the purchasing power and calculate then the total market volume, which is the "cake" you have to share with your competitors.
- Find out your competitors . Competitors are companies that the same core product lines and core services as you offer. You should select not only the competitors within your catchment area, but also those that are further away, as will a customer who lives on the edge of your catchment area, also in the opposite direction, ie out of your catchment area out, can achieve the desired performance at obtained.
- you qualify your competitors. Larger competitors practice in general of a major attraction to the customer and get greater market share. Therefore, you should retail space research of competitors and the weights accordingly.
- Now compute on the basis of Competitive analysis, what proportion of customers and purchasing power you can post up, so your projected market share .
- your customers forecast : Multiply the market share with potential customers from step 3 Now you know how many customers come to you about the question.
- The revenue forecast : Multiply the market share with the market volume in step 3 Now you are almost there! Because you know now about how much revenue can reach your business. However, this is only the transaction which is caused by the residents within its catchment area. Examine, for example a location in a 1A-position, ie in an area is visited heavily by customers from outside, the frequency also crucial.
- The spending power : A reliable measure of the frequency is the so-called "centrality". This difference between the purchasing power of residents and the actual revenues are known. That is, you know it, how great will be the flow of purchasing power through the coming of customers outside the planned site. This data can be obtained for the same districts or residential neighborhoods.
- combine the results of the steps eight and nine, and thus obtain a forecast of your future total annual turnover . Note , However, that such a calculation makes no difference in the way of management. With the appropriate commitment in the conquest of competition, for example, by selective use of advertising in the areas of potential competitors, your sales will increase significantly!
The results of location analysis in the banking
conversation is precisely the question of location thus plays a major role in negotiations with banks. The lender wants to know how reliable are the figures on which the Business Plan building. A simple counting of pedestrians or non-quantifiable indicators frequency range is not safe, nor to look only at the population or purchasing power figures for the entire community.The financing bank will require, however, that the results of location analysis, an objective, transparent and reproducible interpretation of the actual market situation.
be occupied Therefore, the revenue forecast is accurate and reliable than calculative basis for the foundation funding.
With the above ten steps you will succeed in this proof.
Who or what can I help?
course it is somewhat complicated, on the drawing board all the above steps yourself to make. Furthermore, the necessary for a valid calculation data are not easy to get and not easy to evaluate.But there are now with the "Online Site Check an Internet service that takes care at an affordable price, these difficult steps.
need to use this service to www.standortanalyse.biz For these ten steps only less than 30 minutes to get a full site analysis of the type described above.
particularly suitable for the franchise business
The service is suitable for both the franchisee , der sich selbst informieren möchte, wie auch für den Franchisegeber , der solche Analysen für seine Partner bereits im Vorfeld ausführt.Beide Gruppen zählen bereits zu den Kunden des "Online Standortcheck".
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