German Franchise Association identified the 15 most important criteria for potential franchisees
The three key criteria for founders, are interested in a partnership with the provider of a franchise system are:
- unique selling proposition and future orientation
- support during the partnership
- participation in the site selection
The criterion "ability to open additional locations in the future" at No. 13 in the charts for a second site theme is represented.
also Torben L. Brodersen, CEO of DFV eV, was surprised at the desire of the Participation in site selection. "Sooner rather a classical problem of the franchisor. Our survey results show, however, that it would-be entrepreneurs is important to identify with the site." Said Brodersen.
Read more about the survey of DFV franchiseverband.com .
Who or what helps with site selection?
The results of this survey shows how important the question of location is now for the franchisee.What options but he has a decision for or against a site proposed to be taken?
What criteria should examine very closely?
An answer to the franchisee in "Online Site-check ", the only previous on-demand site analysis with sales forecast.
The online site check will be illuminated main location factors, the focus is in examining the viability of the project in terms of customer and revenue potential.
Instead of just unintelligible data, eg for view of purchasing power on cards, concrete sales forecasts are calculated using scientific methods and processed into easy to understand illustrations.
Instead of a barely quantifiable frequency indicator is a purchasing power flow as a measure of the additional pedestrian flows calculated, in €, so the franchise founder concrete ideas about the performance its potential site gets!
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